Editorial standards
Publishing principles for The Well Edit.
The Well Edit combines editorial storytelling with practical wellness discovery. Our aim is to help people navigate London wellness spaces with more confidence and less overwhelm.
We aim to prioritise accuracy, clarity and usefulness over volume publishing.
Where possible, listings are reviewed against publicly available venue information including websites, facilities, pricing signals and service descriptions.
Editorial language should remain calm, practical and non-sensational.
We avoid exaggerated health claims, miracle language and unsupported wellness promises.
The directory is designed around user discovery intent rather than paid placement-first ranking.
Articles and guides should support real decision-making through comparison, context and practical detail.